Course Materials (02/05/97)

What is Media?

FSU/EME5457

Media and Technology

  • "An intervening substance through which something else is transmitted or carried on."
  • "A means of mass communication"
American Heritage Dictionary (4.0)

FSU/EME5457

Media and Technology

Media Technology Applications

Text Print, computer Course units

Audio Telephone Conference

Television

Network From Bates, Table 2.3, p. 30

FSU/EME5457

Media Selection Framework Level 1 Quote

Concept: Design dictates budget; budget dictates design.

FSU/EME5457

DL Media Selection Framework
Level 1 Questions

  • Who...Students and Teachers?
  • Where... will they learn? Where will they teach?
  • What is the environment: classroom, campus, community, city, state?
  • When is the program needed? What is the budget?
  • What human and infrastucture resources can be allocated to this project?

FSU/EME5457

Media Selection Framework
Level 2 Quote

"For every media selected, there is an infrastructure needed."

FSU/EME5457

DL Media Selection Framework
Level 2 Questions (Bates, p. 43)

  • What kinds of learning need to be developed?
  • What instructional strategies will be used to enable the learning?
  • What are the unique educational characteristics of each technology?

FSU/EME5457

Media Selection Framework

Level 2 Task

Match the instructional goal to the best media that can be used within budget and infrastructure constraints.

FSU/EME5457

Systems and Organizational Thinking

  • What kind of communication and student support system is in place?
  • If such a system is not in place, how quickly can it implemented?
  • Can we afford such a system?
  • Study/Watch the impacts technologies are having in other industries.

FSU/EME5457

Media Selection Application

  • Get into your "similar environments" groups
  • Develop a scenario for a project by making assumptions about the Level 1 and Level 2 questions.
  • Propose time and budget constraints
  • Recommend a media solution to a real problem and justify your decision

FSU/EME5457

Development Costs of Media

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Comparative Costs of Media for One Hour of Teaching Material

  • Classroom lecture 1 unit ($125)
  • Audiocassette/radio/teleconference 1 units ($250)
  • Televised Lecture 2-5 units ($250 - $625)
  • Computer-mediated communication 2-5 units ($250 - $625)
  • Print 2-10 units ($250 - $1250)
  • High quality TV programming 20-50 units ($2500-$6250)
  • Computer Software 20-50 units ($2500-$6250)
  • Videodisc controlled by Computer 50-100 units ($6250-12500)

Bates, from Sparkes, 1984

FSU/EME5457

Costs of Development - OU Data

  • Cost of a full 32 week course (400 hours) - $750K to 1.5 million
  • Equals about $1875 to $3750 per hour of instruction
  • For OU print materials, Bates suggested about $1500
  • Or from $250K to $500K per 3 credit course
  • Open Learning Agency in British Colombia which is mostly print... equivalent cost for a full 32 week course is $90K or only 8% of Open University costs

FSU/EME5457

Comparative Costs of Media
Early Computer Data

  • Control Data - 1980 to 1985
  • About $1 million for a undergraduate computer-based course on PLATO with 32 - 42 modules ($24,000 - $30,000 per module)

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Comparative Costs of Media Development

  • Development and delivery model is important.

  • Florida State University (1996)

    36 - 42 credit master's degree programs

    Design model is web-centered with...

    Videoconferencing for 50% of contact time

    Costs - from $14,000 to $17,000 per credit hour

    Or $42,000 to $51,000 for a 3 credit course

    Or $600,000 to $750,000 for a masters' degree program

FSU/EME5457

Next Course Presentation:
Overview of Program Design
Copyright 1997, 1998, 1999 Judith V. Boettcher
Designed and coded by Diane Boettcher boettch@csi.com
Revised July 11, 1999
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